"Silence Hunger" — Christopher Flanary

Role: Senior Art Director (Client Side)
Contributions: Concept Development, Creative Direction, Agency Collaboration, Production Oversight, Post-Production Feedback

Using the Biggest Stage in Sports to Advance Kroger's Mission to End Hunger.

Kroger brought its Zero Hunger | Zero Waste commitment to one of the largest audiences in television, using a Super Bowl campaign to raise awareness around childhood hunger and inspire action toward a future where no child goes hungry.

Co-developed the creative concept and served as a client-side creative lead, partnering with DDB/omnicom (agency) and Hornet (production co) to guide the work from ideation through final delivery. Provided creative direction throughout production and post-production, influencing storytelling, visual design, edit, color, sound design, voiceover, and overall campaign execution.