Role: Senior Art Director
Contributions: Concept/Campaign Development, Creative Direction, Cross Functional Collaboration, Production Oversight, Enterprise Scale
Using the Biggest Stage in Sports to Advance Kroger's Mission to End Hunger.
The “Big Game” is one of America’s largest days of food waste every year, marked by over-the-top, bombastic advertising focused on consumption and celebrity.
We used this moment to highlight the realities of childhood hunger, breaking through the noise with silence.
Co-developed the creative concept and served as a client-side creative lead, partnering with DDB/omnicom (agency) and Hornet (production co) to guide the work from ideation through final delivery. Provided creative direction throughout production and post-production, influencing storytelling, visual design, edit, color, sound design, voiceover, and overall campaign execution.
Awards
Film, Video, & Sound - Television Advertising – Regional/National - Single Spot
District Silver Addy
2026
Elements of Advertising - Cinematography - Single
District Silver Addy
2026
Film, Video, & Sound - Television Advertising – Regional/National - Single Spot
Cincinnati Gold Addy
2026
Elements of Advertising - Cinematography - Single
Cincinnati Gold Addy
2026
Official Selection ASIFA - East Animation Festival
2026
Results
“Silence Hunger” demonstrated that a purpose-led message, when grounded in emotional truth and local relevance can break through even the most competitive media environments.
The campaign elevated Kroger’s Zero Hunger | Zero Waste commitment, drove meaningful earned attention, and reinforced the brand’s role as a trusted community partner working to ensure no child goes to bed hungry.
Delivered 9MM+ impressions, including 150 promotional tune-in spots and 68 added-value airings.
Generated 3.6MM+ earned media impressions across advertising, grocery, and sustainability trade publications.
Included in industry roundups highlighting innovative regional "Big Game" buying strategies and purpose-led brand storytelling.