Role: Senior Art Director
Contributions: Original concept · Creative platform · Creative direction · Agency collaboration · Production oversight
The Best Healthcare Starts with Someone Who Knows Your Name.
When it comes to healthcare, expertise matters…but so do relationships. “Real Care. Real People” is built around real Kroger pharmacists and the patients they know by name, this campaign highlighted the personal connections that exist beyond the prescription counter. Through authentic stories and real customer experiences, the work reinforced a simple truth: when it comes to your health, good enough isn't enough.
I originated the campaign idea and creative platform, leading creative direction from development through launch. Working with agency partners, filmmakers, and internal stakeholders, I shaped the campaign across broadcast, social, digital, and retail.
“Mark | a real pharmacist story”
“Stacy | a real pharmacist story”
“Cassandray | a real pharmacist story”
“Ben | a real pharmacist story”
