Role: Senior Art Director (Client Side)
Contributions: Concept Development, Creative Direction, Agency Collaboration, Production Oversight, Post-Production Feedback
Every Journey Begins with the Courage to Take the First Step.
Healthcare journeys can feel overwhelming, making the first step often the hardest. To encourage people to move forward with confidence, Kroger Health partnered with Joe Burrow to inspire customers to trust their next step; whether scheduling a screening, transferring a prescription, or taking a more active role in their health.
As lead Art Director, I guided the creative development of Kroger Health’s “Trust Your Next Step” campaign from concept through final execution. Working closely with marketing partners, Kroger Health stakeholders, production teams, and Joe Burrow’s representatives, I helped shape a cohesive creative vision across broadcast, social, digital, and out-of-home channels. My role focused on ensuring strategic consistency, strong storytelling, and a unified brand experience throughout every stage of development and production.
